As the The Herald-Independent mentions, a number of Dane County schools have launched a new campaign this year to raise student awareness about “The Other 4-Year Degree.” The goal is to have high schools to fill the gap that will occur by the mass exodus of workers in the next five to ten years.
The campaign revolves around bringing visibility to the trades as a career option for high school students. For this reason, banners have been created by graphic artists and will be hung up monthly outside the high schools. Each banner offers a quick snapshot of what it means to be a plumber or ironworker, and of course an electrician.
On other major goal for Trade Up is to help change perceptions of parents and students and to help students feel good about their choices.